Where the reviewed products stand
Compare documented control across the named products and routes. Open a review for its plan, region and agreement (this is a selected sample).
0–10 on both axes · Higher and further right means more documented control
Exact scores & review links (6)
| Vendor | Data access & portability | Build & act |
|---|---|---|
| Meta Ads ↗ | 6.8* | 5.3* |
| Google Ads ↗ | 7.5* | 5.2* |
| Amazon Ads ↗ | 7.2* | 4.4* |
| Microsoft Advertising ↗ | 7.7* | 5.6* |
| TikTok Ads ↗ | 6.6* | 4.3* |
| Permute ↗Publisher self-assessment | 8.0* | 7.1* |
Axes average three dimensions each: access, third-party access and exit horizontally; action, continuity and business logic vertically. Fixed 0–10 scale, midlines at 5 (overall grades use separate weights). * Some evidence is unresolved. Marker colors identify companies, not score bands. How to read the map ↗
Permute is included as a reference (it owns this site and is a publisher self-assessment). Its score is excluded from sample averages. Read the Permute review ↗
Reporting, campaign management and conversion submission are separate routes. Each review identifies the assessed operations and account scope.
Compare the six dimensions
| Overall control | |
|---|---|
| Data access | |
| Third-party accessibility | |
| External action | |
| Continuity | |
| Data exit | |
| Business logic and customization | |
Product scopes, dates & reviews
Meta Ads
Advertising · Checked 2026-10-12
Meta Marketing API / customer-authorized ad-account calls demonstrated in the official Business SDK. Broader Pages and Instagram interfaces are excluded.
Read findings and sources ↗Google Ads
Advertising · Checked 2026-10-12
Google Ads / Cloud-project production access, OAuth account authorization, GAQL reporting and permitted campaign mutations.
Read findings and sources ↗| Customer control | Meta Ads ↗ | Google Ads ↗ | Amazon Ads ↗ | Microsoft Advertising ↗ | TikTok Ads ↗ | Permute ↗ |
|---|---|---|---|---|---|---|
| Category | Advertising | Advertising | Advertising | Advertising | Advertising | Databases and data platforms |
| Overall control | ||||||
| Data access | ||||||
| Third-party accessibility | ||||||
| External action | ||||||
| Continuity | ||||||
| Data exit | ||||||
| Business logic and customization | ||||||
| Assessment scope | Meta Marketing API / customer-authorized ad-account calls demonstrated in the official Business SDK. Broader Pages and Instagram interfaces are excluded. | Google Ads / Cloud-project production access, OAuth account authorization, GAQL reporting and permitted campaign mutations. | Amazon Ads / approved partner application, advertiser-authorized campaign API and Marketing Stream delivery to a chosen AWS destination. | Microsoft Advertising / universal developer token, customer OAuth, campaign Bulk API and reporting. REST/SOAP transition dates remain disclosed. | TikTok API for Business / approved Marketing API application, advertiser authorization and reporting. TikTok Shop and consumer social APIs are excluded. | Permute hosted workspaces / scoped REST and TypeScript SDK access to connected query sources, file datasets, managed database records, operation code and custom apps. Signed enterprise contracts and upstream vendor rights remain separate; no live tenant migration or reliability test was performed. |
| Assessment checked | 2026-10-12 | 2026-10-12 | 2026-10-12 | 2026-10-12 | 2026-10-12 | 2026-10-12 |
| Read the findings | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ |
Scores are out of 10. * Incomplete evidence discounts verified capabilities (unknown answers stay unknown). Planned migration drives data exit. Scoring method ↗
Who can connect?
Yes No- Unknown
| Connection method | Customer credentials | Integrator credentials | Provider approval required |
|---|---|---|---|
| Meta Ads ↗ | |||
| Customer-authorized marketing app ↗ | - | ||
| Google Ads ↗ | |||
| Cloud project plus customer OAuth ↗ | - | ||
| Amazon Ads ↗ | |||
| Approved advertising app ↗ | - | - | |
| Marketing Stream AWS destination ↗ | - | - | |
| Microsoft Advertising ↗ | |||
| Customer-authorized advertising API ↗ | |||
| TikTok Ads ↗ | |||
| Approved Marketing API application ↗ | - | - | |
| Permute ↗ | |||
| Scoped customer REST / TypeScript SDK ↗ | |||
| Permissioned end-user MCP ↗ | |||
A check means the column applies to that route (customer credentials can still require provider approval). Report exports use the customer account without separate API credentials. Open a connection method for its authentication, requirements and last review date.
What each review covers
Meta Ads ↗
Meta publishes an extensive Marketing API client, but SDK availability does not settle commercial app approval or downstream data rights.
Meta Marketing API / customer-authorized ad-account calls demonstrated in the official Business SDK. Broader Pages and Instagram interfaces are excluded.
Google Ads ↗
Google Ads now assigns API access to Cloud projects. Production access can start at Explorer, while higher capacity adds verification or manual review.
Google Ads / Cloud-project production access, OAuth account authorization, GAQL reporting and permitted campaign mutations.
Amazon Ads ↗
Amazon Ads can deliver recurring campaign data into customer infrastructure. Its partner policy restricts combining that data with other sources without written approval.
Amazon Ads / approved partner application, advertiser-authorized campaign API and Marketing Stream delivery to a chosen AWS destination.
Microsoft Advertising ↗
Microsoft Advertising supports campaign bulk download/upload. Reporting history and incremental extraction have distinct limits.
Microsoft Advertising / universal developer token, customer OAuth, campaign Bulk API and reporting. REST/SOAP transition dates remain disclosed.
TikTok Ads ↗
TikTok Ads separates developer-profile approval, app review and advertiser authorization. Reporting modes do not imply unrestricted historical access.
TikTok API for Business / approved Marketing API application, advertiser authorization and reporting. TikTok Shop and consumer social APIs are excluded.
Permute ↗
Scoped APIs expose SQL reads, managed records and customer-authored operation code. Customer-built apps are supported, while complete workspace recovery, outbound CDC and minimum-plan access terms remain unresolved.
Permute hosted workspaces / scoped REST and TypeScript SDK access to connected query sources, file datasets, managed database records, operation code and custom apps. Signed enterprise contracts and upstream vendor rights remain separate; no live tenant migration or reliability test was performed.