Where the reviewed products stand
Compare documented control across the named products and routes. Open a review for its plan, region and agreement (this is a selected sample).
0–10 on both axes · Higher and further right means more documented control
Exact scores & review links (7)
| Vendor | Data access & portability | Build & act |
|---|---|---|
| Google Analytics 4 ↗ | 7.0* | 3.4* |
| Google Search Console ↗ | 6.2* | 2.8* |
| Amplitude ↗ | 7.6* | 4.4* |
| Mixpanel ↗ | 7.6* | 3.9* |
| Ahrefs ↗ | 7.1* | 3.3* |
| Semrush ↗ | 7.1* | 3.0* |
| Permute ↗Publisher self-assessment | 8.0* | 7.1* |
Axes average three dimensions each: access, third-party access and exit horizontally; action, continuity and business logic vertically. Fixed 0–10 scale, midlines at 5 (overall grades use separate weights). * Some evidence is unresolved. Marker colors identify companies, not score bands. How to read the map ↗
Permute is included as a reference (it owns this site and is a publisher self-assessment). Its score is excluded from sample averages. Read the Permute review ↗
Raw events and aggregate reports have different migration limits (including privacy omissions and report restatements). Shared category membership does not make their exported data equivalent.
Compare the six dimensions
| Overall control | |
|---|---|
| Data access | |
| Third-party accessibility | |
| External action | |
| Continuity | |
| Data exit | |
| Business logic and customization | |
Product scopes, dates & reviews
Google Analytics 4
Product, web and search analytics · Checked 2026-10-16
Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.
Read findings and sources ↗Google Search Console
Product, web and search analytics · Checked 2026-10-16
Google Search Console / Search Analytics query API and customer performance-report download for verified properties; sitemap writes, URL Inspection and BigQuery bulk export are separate routes.
Read findings and sources ↗| Customer control | Google Analytics 4 ↗ | Google Search Console ↗ | Amplitude ↗ | Mixpanel ↗ | Ahrefs ↗ | Semrush ↗ | Permute ↗ |
|---|---|---|---|---|---|---|---|
| Category | Product, web and search analytics | Product, web and search analytics | Product, web and search analytics | Product, web and search analytics | Product, web and search analytics | Product, web and search analytics | Databases and data platforms |
| Overall control | |||||||
| Data access | |||||||
| Third-party accessibility | |||||||
| External action | |||||||
| Continuity | |||||||
| Data exit | |||||||
| Business logic and customization | |||||||
| Assessment scope | Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded. | Google Search Console / Search Analytics query API and customer performance-report download for verified properties; sitemap writes, URL Inspection and BigQuery bulk export are separate routes. | Amplitude Analytics / customer project key/secret, raw Export API, HTTP V2 event ingestion and dashboard CSV downloads; Session Replay, cross-project views and separately entitled warehouse delivery are excluded. | Mixpanel / customer project/service-account raw Event Export API and Import Events; reporting, profiles, warehouse pipelines and full project configuration have separate contracts. | Ahrefs / v3 Keywords Explorer overview for an explicitly supplied keyword set and country; customer projects, underlying search indexes and other Ahrefs products are excluded. | Semrush / Standard SEO API v3 Domain Organic Search Keywords reports; Projects mutations, Trends, Local APIs and the underlying search index are excluded. | Permute hosted workspaces / scoped REST and TypeScript SDK access to connected query sources, file datasets, managed database records, operation code and custom apps. Signed enterprise contracts and upstream vendor rights remain separate; no live tenant migration or reliability test was performed. |
| Assessment checked | 2026-10-16 | 2026-10-16 | 2026-10-16 | 2026-10-16 | 2026-10-22 | 2026-10-22 | 2026-10-12 |
| Read the findings | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ | Detailed review ↗ |
Scores are out of 10. * Incomplete evidence discounts verified capabilities (unknown answers stay unknown). Planned migration drives data exit. Scoring method ↗
Who can connect?
Yes No- Unknown
A check means the column applies to that route (customer credentials can still require provider approval). Report exports use the customer account without separate API credentials. Open a connection method for its authentication, requirements and last review date.
What each review covers
Google Analytics 4 ↗
GA4 provides structured report access with property-based token budgets. Report rows can be copied externally, but they do not represent an unsampled, threshold-free raw-event archive.
Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.
Google Search Console ↗
Search Console exposes filtered performance reports with explicit completeness limits. API paging retrieves more report rows, but Google says it does not guarantee every underlying row.
Google Search Console / Search Analytics query API and customer performance-report download for verified properties; sitemap writes, URL Inspection and BigQuery bulk export are separate routes.
Amplitude ↗
Amplitude exports project event records by upload hour, which differs from event time. Consumers must allow for export delay, validate complete archives and avoid treating a request-size window as a data-retention promise.
Amplitude Analytics / customer project key/secret, raw Export API, HTTP V2 event ingestion and dashboard CSV downloads; Session Replay, cross-project views and separately entitled warehouse delivery are excluded.
Mixpanel ↗
Mixpanel exports raw event JSON and permits event ingestion through separate endpoints. Date-window extraction is not a provider change log, so late arrivals and privacy deletions need a defined reconciliation policy.
Mixpanel / customer project/service-account raw Event Export API and Import Events; reporting, profiles, warehouse pipelines and full project configuration have separate contracts.
Ahrefs ↗
Ahrefs returns keyword metrics for an explicit keyword set and country. These are provider observations, not an export of the underlying search database.
Ahrefs / v3 Keywords Explorer overview for an explicitly supplied keyword set and country; customer projects, underlying search indexes and other Ahrefs products are excluded.
Semrush ↗
Semrush’s SEO API returns domain keyword reports and provider-estimated search metrics. Different API products have separate entitlements.
Semrush / Standard SEO API v3 Domain Organic Search Keywords reports; Projects mutations, Trends, Local APIs and the underlying search index are excluded.
Permute ↗
Scoped APIs expose SQL reads, managed records and customer-authored operation code. Customer-built apps are supported, while complete workspace recovery, outbound CDC and minimum-plan access terms remain unresolved.
Permute hosted workspaces / scoped REST and TypeScript SDK access to connected query sources, file datasets, managed database records, operation code and custom apps. Signed enterprise contracts and upstream vendor rights remain separate; no live tenant migration or reliability test was performed.