Vendors / Product, web and search analytics

Google Analytics 4

GA4 provides structured report access with property-based token budgets. Report rows can be copied externally, but they do not represent an unsampled, threshold-free raw-event archive.

Overall controlC5.9*/10
Assessment checked 2026-10-16Public documentation · No live account test

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

OVERALL CONTROL / 0.6-customer-control

Grades and scoring

Overall C / 5.9*/10, with 13 of 16 applicable scoring inputs verified. Missing evidence discounts the supported score (unknown answers remain unknown).

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Data access and planned exit carry the most weight. Known commercial barriers cap access; an unpublished price applies a bounded discount. Post-cancellation retrieval is a separate disclosure. Open each dimension to inspect its inputs and sources.

B6.6*/10

Data access

25% of the overall score before applicability adjustment.

Scored answers and evidence

Read interface 7.5/10

Structured API for the declared product scope

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

runReport returns selected dimensions, metrics and date ranges with offset/limit pagination. Compatibility, thresholding and aggregation rules constrain the returned report.

GA4 runReport operation ↗
Dimensions, metrics, filters and pagination · Checked 2026-10-16

Answer-to-score anchors ↗

Bulk delivery 8.8/10

Batched or iterable API requests

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

runReport returns selected dimensions, metrics and date ranges with offset/limit pagination. Compatibility, thresholding and aggregation rules constrain the returned report.

GA4 runReport operation ↗
Dimensions, metrics, filters and pagination · Checked 2026-10-16

Answer-to-score anchors ↗

Query expressiveness 8.8/10

Documented structured API filters

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Dimension and metric filters, date ranges and ordering support external report queries. The endpoint is not SQL over raw events.

GA4 runReport operation ↗
Dimensions, metrics, filters and pagination · Checked 2026-10-16

Answer-to-score anchors ↗

Access cost barrier -

-

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Standard and Analytics 360 property quotas differ. The reviewed sources do not establish a complete minimum-plan and fixed-fee schedule for the assessed reporting portfolio.

GA4 Data API quotas ↗
Standard Core token, concurrency and quota-status limits · Checked 2026-10-16

Answer-to-score anchors ↗
A8.8*/10

Third-party accessibility

20% of the overall score before applicability adjustment.

Scored answers and evidence

Third-party eligibility 10.0/10

Customer authorization without discretionary provider approval

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

The customer grants the service account access to the Analytics property and selects its role. Google Cloud credentials identify the client; property authorization remains a separate requirement.

Google Analytics Data API authorization ↗
Grant service account access to an Analytics property · Checked 2026-10-16

Answer-to-score anchors ↗

Downstream permission -

-

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Applicable third-party processing, AI-use and redistribution terms require a separate contractual review.

Google Analytics Data API authorization ↗
Grant service account access to an Analytics property · Checked 2026-10-16

Answer-to-score anchors ↗
C4.0/10

External action

15% of the overall score before applicability adjustment.

Scored answers and evidence

Write interface 0.0/10

Assessed route is expressly read-only

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

runReport reads analytics reports and does not mutate captured events or property configuration. Other GA4 write APIs are outside this declared route.

GA4 reporting route scope ↗
Report request and response; no event mutation · Checked 2026-10-16

Answer-to-score anchors ↗

Custom application path 10.0/10

Customer applications using fixed APIs without provider selection

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Customers can build or choose applications using the documented API and the disclosed authorization route.

Google Analytics Data API authorization ↗
Grant service account access to an Analytics property · Checked 2026-10-16

Answer-to-score anchors ↗
C4.3/10

Continuity

15% of the overall score before applicability adjustment.

Scored answers and evidence

Refresh mechanism 5.0/10

Scheduled feeds or recurring extracts

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Requery selected date windows to refresh report snapshots as processing and attribution settle. This route supplies neither event-level deletion tombstones nor a native CDC subscription.

GA4 report date-range retrieval ↗
Date ranges, filters and report response · Checked 2026-10-16

Answer-to-score anchors ↗

Limit visibility 10.0/10

Published numeric quotas and recovery instructions

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Standard Core quotas include 200,000 tokens/property/day, 40,000/hour and 14,000/project/property/hour, plus 10 concurrent requests. returnPropertyQuota exposes consumption; complexity changes token cost.

GA4 Data API quotas ↗
Standard Core token, concurrency and quota-status limits · Checked 2026-10-16

Answer-to-score anchors ↗

CDC and deletion capture 2.5/10

Full snapshots permit customer reconciliation; native deltas unverified

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Repeated keyed report snapshots support comparison of selected dimensions and metrics; no event-level update/deletion feed is established.

GA4 report date-range retrieval ↗
Date ranges, filters and report response · Checked 2026-10-16

Answer-to-score anchors ↗

Replay and gap recovery 2.5/10

Rebuild from a fresh snapshot; no historical replay established

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Retained report windows can be re-queried subject to the same aggregation and privacy limits; no historical consumer checkpoint restores every intermediate report state.

GA4 report date-range retrieval ↗
Date ranges, filters and report response · Checked 2026-10-16

Answer-to-score anchors ↗
C5.5/10

Data exit

20% of the overall score before applicability adjustment.

Scored answers and evidence

Export custody 7.5/10

Customer-held structured files or API records

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Reports can be exported as CSV or read as structured API rows. These are selected aggregate fields; raw events, identifiers, privacy-filtered rows and full property configuration are outside the migration claim.

GA4 report downloads ↗
Share and export reports; CSV export · Checked 2026-10-16

Answer-to-score anchors ↗

Post-cancellation access Disclosure

-

Disclosure only; does not reduce planned-exit credit.

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

The reviewed extraction guide does not establish contractual retrieval rights after cancellation.

GA4 report downloads ↗
Share and export reports; CSV export · Checked 2026-10-16

Answer-to-score anchors ↗

Planned migration fidelity 5.0/10

Selected report fields in structured files; broader scope unverified

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Reports can be exported as CSV or read as structured API rows. These are selected aggregate fields; raw events, identifiers, privacy-filtered rows and full property configuration are outside the migration claim.

GA4 report downloads ↗
Share and export reports; CSV export · Checked 2026-10-16

Answer-to-score anchors ↗
D2.1*/10

Business logic and customization

5% of the overall score before applicability adjustment.

Scored answers and evidence

Logic authoring 2.5/10

External integration code; native business logic portability not established

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Customers can implement external logic against the assessed API. Ownership and reusable export of native workflow artifacts remain unresolved (customer integration code does not establish those rights).

Google Analytics Data API authorization ↗
Grant service account access to an Analytics property · Checked 2026-10-16

Answer-to-score anchors ↗

Rights to custom logic -

-

Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Native workflow ownership, reusable export and independent execution rights remain unresolved.

Google Analytics Data API authorization ↗
Grant service account access to an Analytics property · Checked 2026-10-16

Answer-to-score anchors ↗

Scores are out of 10. * Incomplete evidence discounts verified capabilities (unknown answers stay unknown). Planned migration drives data exit. Scoring method ↗

CUSTOMER CHOICE

Third-party accessibility

The customer grants the service account access to the Analytics property and selects its role. Google Cloud credentials identify the client; property authorization remains a separate requirement.

Third-party eligibilityCustomer authorization without discretionary provider approvalSource & scope ↗
Access cost barrier-Source & scope ↗
Downstream permission-Source & scope ↗

Confirm who can connect, who owns the credentials and which uses are permitted. Customer consent and provider approval can be separate requirements; the selected plan and contract still matter.

READ / INTEGRATE

API and export routes

runReport returns selected dimensions, metrics and date ranges with offset/limit pagination. Compatibility, thresholding and aggregation rules constrain the returned report. Dimension and metric filters, date ranges and ordering support external report queries. The endpoint is not SQL over raw events.

Access routeAuthenticationCredential ownerProvider approvalAccess requirementLast checked
Customer-authorized applicationservice accountCustomerNocustomer authorization2026-10-16

Availability depends on your product, plan and agreement. See the documentation below for the requirements of each route.

ECONOMIC ACCESS

Cost, authentication and limits

Standard and Analytics 360 property quotas differ. The reviewed sources do not establish a complete minimum-plan and fixed-fee schedule for the assessed reporting portfolio.

Check API entitlement, credential ownership and rate limits for the route you intend to use. Include review fees, customer-plan upgrades and ongoing access charges in the total.

ACT FROM OUTSIDE

External action

runReport reads analytics reports and does not mutate captured events or property configuration. Other GA4 write APIs are outside this declared route.

Validate the supported operation, acting identity and permission scope (read access does not imply write permission). Ambiguous retries and revoked credentials also affect whether an external workflow can run safely.

KEEP ACCESS USEFUL

Continuity

Requery selected date windows to refresh report snapshots as processing and attribution settle. This route supplies neither event-level deletion tombstones nor a native CDC subscription. Standard Core quotas include 200,000 tokens/property/day, 40,000/hour and 14,000/project/property/hour, plus 10 concurrent requests. returnPropertyQuota exposes consumption; complexity changes token cost.

CDC, deletions and recovery

QuestionAnswer / applicable routeEvidence
Can ongoing extraction identify updates and deleted records on the declared route?Full snapshots permit customer reconciliation; native deltas unverifiedGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Repeated keyed report snapshots support comparison of selected dimensions and metrics; no event-level update/deletion feed is established.

GA4 report date-range retrieval ↗Date ranges, filters and report responseChecked 2026-10-16
How can extraction recover after missed events or an interrupted consumer?Rebuild from a fresh snapshot; no historical replay establishedGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Retained report windows can be re-queried subject to the same aggregation and privacy limits; no historical consumer checkpoint restores every intermediate report state.

GA4 report date-range retrieval ↗Date ranges, filters and report responseChecked 2026-10-16

Useful ongoing access includes corrections and deletions, not only the first export. A failed request, changed filter or lost resource permission should not be interpreted as a deleted record.

LEAVE WITH YOUR DATA

Data exit and portability

Reports can be exported as CSV or read as structured API rows. These are selected aggregate fields; raw events, identifiers, privacy-filtered rows and full property configuration are outside the migration claim.

Test the output against the destination’s required fields and history. Check stable identifiers, relationships, attachments and extraction time; a sample file proves only the coverage of that sample.

BUILD / INSPECT / REUSE

Business logic and customization

Customers can implement external logic against the assessed API. Ownership and reusable export of native workflow artifacts remain unresolved (customer integration code does not establish those rights).

Custom API access, ownership of workflows and the right to export their definitions are separate questions. A custom-app capability alone does not establish that business rules can move to another system.

AGREEMENTS / API DOCS / PROGRAM REQUIREMENTS

Documented conditions

Answers below come from public provider materials. Every answer retains its source check date, scope (a partner agreement does not describe every customer route). Customer contracts and live behavior still need verification.

QuestionAnswer / applicable routeEvidence
What structured read interface is documented?Structured API for the declared product scopeGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

runReport returns selected dimensions, metrics and date ranges with offset/limit pagination. Compatibility, thresholding and aggregation rules constrain the returned report.

GA4 runReport operation ↗Dimensions, metrics, filters and paginationChecked 2026-10-16
How can customers retrieve data in bulk?Batched or iterable API requestsGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

runReport returns selected dimensions, metrics and date ranges with offset/limit pagination. Compatibility, thresholding and aggregation rules constrain the returned report.

GA4 runReport operation ↗Dimensions, metrics, filters and paginationChecked 2026-10-16
What queries can a customer issue outside the provider UI?Documented structured API filtersGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Dimension and metric filters, date ranges and ordering support external report queries. The endpoint is not SQL over raw events.

GA4 runReport operation ↗Dimensions, metrics, filters and paginationChecked 2026-10-16
Who decides whether a chosen third party may connect?Customer authorization without discretionary provider approvalGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

The customer grants the service account access to the Analytics property and selects its role. Google Cloud credentials identify the client; property authorization remains a separate requirement.

Google Analytics Data API authorization ↗Grant service account access to an Analytics propertyChecked 2026-10-16
What extra commercial condition applies to the routes supplying the assessed read capability, relative to the lowest paid plan?-Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Standard and Analytics 360 property quotas differ. The reviewed sources do not establish a complete minimum-plan and fixed-fee schedule for the assessed reporting portfolio.

GA4 Data API quotas ↗Standard Core token, concurrency and quota-status limitsChecked 2026-10-16
What permission is needed for the documented downstream use?-Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Applicable third-party processing, AI-use and redistribution terms require a separate contractual review.

Google Analytics Data API authorization ↗Grant service account access to an Analytics propertyChecked 2026-10-16
Which external write operations are documented?Assessed route is expressly read-onlyGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

runReport reads analytics reports and does not mutate captured events or property configuration. Other GA4 write APIs are outside this declared route.

GA4 reporting route scope ↗Report request and response; no event mutationChecked 2026-10-16
How can customers connect an application they build or choose?Customer applications using fixed APIs without provider selectionGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Customers can build or choose applications using the documented API and the disclosed authorization route.

Google Analytics Data API authorization ↗Grant service account access to an Analytics propertyChecked 2026-10-16
What mechanism supports repeatable extraction of changes?Scheduled feeds or recurring extractsGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Requery selected date windows to refresh report snapshots as processing and attribution settle. This route supplies neither event-level deletion tombstones nor a native CDC subscription.

GA4 report date-range retrieval ↗Date ranges, filters and report responseChecked 2026-10-16
How are integration limits disclosed?Published numeric quotas and recovery instructionsGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Standard Core quotas include 200,000 tokens/property/day, 40,000/hour and 14,000/project/property/hour, plus 10 concurrent requests. returnPropertyQuota exposes consumption; complexity changes token cost.

GA4 Data API quotas ↗Standard Core token, concurrency and quota-status limitsChecked 2026-10-16
Where can a usable data copy be delivered?Customer-held structured files or API recordsGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Reports can be exported as CSV or read as structured API rows. These are selected aggregate fields; raw events, identifiers, privacy-filtered rows and full property configuration are outside the migration claim.

GA4 report downloads ↗Share and export reports; CSV exportChecked 2026-10-16
What retrieval rights are documented at cancellation?-Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

The reviewed extraction guide does not establish contractual retrieval rights after cancellation.

GA4 report downloads ↗Share and export reports; CSV exportChecked 2026-10-16
How can customers define their own business logic?External integration code; native business logic portability not establishedGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Customers can implement external logic against the assessed API. Ownership and reusable export of native workflow artifacts remain unresolved (customer integration code does not establish those rights).

Google Analytics Data API authorization ↗Grant service account access to an Analytics propertyChecked 2026-10-16
What rights or portability are documented for custom workflow artifacts?-Google Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Native workflow ownership, reusable export and independent execution rights remain unresolved.

Google Analytics Data API authorization ↗Grant service account access to an Analytics propertyChecked 2026-10-16
What usable data or native definitions can leave before cancellation?Selected report fields in structured files; broader scope unverifiedGoogle Analytics 4 / customer-granted service account for Data API aggregate reports and report CSV downloads; Measurement Protocol writes, Admin API and BigQuery raw-event exports are excluded.

Reports can be exported as CSV or read as structured API rows. These are selected aggregate fields; raw events, identifiers, privacy-filtered rows and full property configuration are outside the migration claim.

GA4 report downloads ↗Share and export reports; CSV exportChecked 2026-10-16

SOURCES / SCOPE / HISTORY

Sources and open questions

This review is based on the documentation below. Live account behavior and customer-specific agreements haven’t been tested.

Still to confirm

  • Applicable downstream processing and redistribution terms
  • Post-cancellation retrieval rights
  • Native workflow artifact ownership and independent execution
  • Whole-product completeness beyond the declared objects and routes
  • Complete commercial entitlement for the assessed portfolio

Documentation

Assessment checked 2026-10-16. Each answer retains its source and applicable route; the check date does not establish live account behavior.